If you’re currently hiring or backfilling a role based on a job description that was written as recently as last month, pause for a minute. Consider that you might be hiring for a reality that will no longer exist. In September, Walmart CEO Doug McMillon announced plans to hold their global workforce flat at roughly […]

Even experienced teams with strong AI guidelines can encounter gaps between policy and daily practice. This post explores eight AI governance blind spots communications leaders are encountering now and mentions a diagnostic worksheet to help you identify where your framework may need reinforcement. Whether you’re drafting your first AI policy or evolving an existing one, […]

I have the privilege of mentoring two marketers through the American Marketing Association. One is a graduate student and the other is a college senior. This “Where do I actually start?” framework is one we share with our clients at Expera Consulting in our starter kit. If you’re a student or a professional trying to […]

In a world where generative AI is now the baseline for production, the human premium has never been higher. Bots handle the automation; you provide the elevation. The AI Truth Teller (formerly The Strategist Blog) has evolved to help you navigate this hyper-automated landscape with a focus on GEO (Generative Engine Optimization) and authentic authority. […]