This is part three of a series exploring the intersection of human expertise and AI strategy as discussed on the podcast Chat B2B with Andrew Au. Week One: Why we need to fix the volume rule Week Two: Crediblity is the new originality Andrew Au, co-CEO of Intercept asked me a question on his Chat […]

Andrew Au, co-CEO of Intercept, asked me on his Chat B2B podcast what rule every creative leader needs to break in the AI era. My answer: Stop optimizing for volume. Volume isn’t value anymore. When I was leading content strategy for Creative Cloud for Enterprise at Adobe, my mandate was adoption, consumption, and renewal. Every […]

In a world where generative AI is now the baseline for production, the human premium has never been higher. Bots handle the automation; you provide the elevation. The AI Truth Teller (formerly The Strategist Blog) has evolved to help you navigate this hyper-automated landscape with a focus on GEO (Generative Engine Optimization) and authentic authority. […]