Abstract illustration of a human hand guiding a glowing digital wave, representing human-led AI strategy.

Being Human is the Ultimate Marketing Asset

3 min read

In a world where generative AI is now the baseline for production, the human premium has never been higher. Bots handle the automation; you provide the elevation. The AI Truth Teller (formerly The Strategist Blog) has evolved to help you navigate this hyper-automated landscape with a focus on GEO (Generative Engine Optimization) and authentic authority.

Here is how we are refining the human + AI advantage for today’s market:

Pillars for 2026

GEO and Contextual Visibility We’ve moved beyond keywords. Learn how to optimize your brand for AI agents and LLMs by focusing on Information Gain—the unique, human insights that bots can’t invent.

Proof of ROI We focus on strategies where AI doesn’t just save time but creates measurable value.

The Skeptic’s Corner We value diverse perspectives. In an era of AI hype, hearing from the skeptics ensures our strategies remain grounded and ethical.

Risk Mitigation and Security Proactively safeguarding your brand’s reputation and data in an era of AI vulnerabilities. We move from defense to offense by adopting the mindset of a digital protector.

Unfiltered Real-World Stories No hallucinations here. We share the messy, beautiful reality of implementation—lessons learned from the front lines of the AI shift.

The Pulse of 2026 Staying ahead of the curve on multimodal tools, agentic workflows, and the latest in human-centric content picks.

Why This Matters Now

Working with AI in 2026 is no longer about marketing at scale. It’s about marketing with soul. As AI engines become the primary way people discover information, your unique human experience, your intuition, and your personal brand are the only assets that cannot be replicated.

The Goal: To redefine your value as a marketer in a landscape where human contribution is the ultimate differentiator.

Subscribe to The AI Truth Teller to help ensure your marketing remains unmistakably human.

Looking for a speaker who gets
both the tech and the people side of AI?

I bring practical strategy and a genuine curiosity for whatever the locals are having.

I’m Catherine Richards, Co-Founder of Expera Consulting and Expert GenAI Coach for Ragan Communications. I’ve spoken at global conferences, executive summits, internal leadership workshops, and industry panels, always with the goal to make AI feel practical and human.

If you’re organizing an event and need a speaker who can spark honest conversations and deliver insight with clarity, here are a few topics I’m currently speaking on:

  • Making GenAI Work for Work
  • The Creator’s Edge: Why Those Who Build Are Built for the AI Era
  • How to Think and Act Like an AI Strategist
  • Improve Your Value Prop by Thinking Like a Threat Hunter

I tailor every session to the audience and the moment. If that sounds like what your team or event needs, let’s connect.

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