Ditch Generic GenAI Output: Level Up With These Key Takeaways
Two events, one mission: ditch the generic! Recently, I had the opportunity to share two presentations that covered actionable guidance for those looking to advance their creative use of GenAI tools or to start their AI journey. What follows is a sampling of the key takeaways. Event One: “AI as Creative Collaborator: 6 Ways to […]
Making GenAI Work for Work: Create a Marketing AI Council
Feeling overwhelmed by the rise of GenAI? Don’t worry, you’re not alone. As marketers, we must carve out our place in the world of GenAI. We’re not left behind—we’re right where we need to be. In the inaugural post in this series, ‘Making GenAI Work for Work: Nobody is Coming to Save You‘, we talked […]
Making GenAI Work for Work: The ROI of REAL Connection
A 2023 Edelman Trust Barometer Special Report reveals a stark truth: Over half of respondents find brands’ attempts to engage inauthentic. 76% feel interactions lack relevance. Despite the fear that technology might replace human connection, GenAI paradoxically presents a unique opportunity to bridge the gap between brands and audiences. GenAI can be used to amplify […]
Making GenAI Work for Work: Nobody is Coming to Save You
Feeling overwhelmed by the rise of GenAI? Don’t worry, you’re not alone. But here’s the thing: nobody is coming to save you. As marketers, we have to carve out our place in the world of GenAI. We’re not left behind—we’re right where we need to be. As a B2B enterprise marketer, I’m on a quest […]