Don’t Settle for Patterns. You Need to Take the Leaps.
This is part three of a series exploring the intersection of human expertise and AI strategy as discussed on the podcast Chat B2B with Andrew Au. Week One: Why we need to fix the volume rule Week Two: Crediblity is the new originality Andrew Au, co-CEO of Intercept asked me a question on his Chat […]
The Rule Every Creative Leader Needs to Break Right Now
Andrew Au, co-CEO of Intercept, asked me on his Chat B2B podcast what rule every creative leader needs to break in the AI era. My answer: Stop optimizing for volume. Volume isn’t value anymore. When I was leading content strategy for Creative Cloud for Enterprise at Adobe, my mandate was adoption, consumption, and renewal. Every […]
The Map Enterprise AI Adoption Efforts Often Lack
AI adoption rarely moves in a straight line. Data readiness work surfaces surprises and governance conversations take longer than expected. What follows is not a step by step guarantee. Whether you are building from scratch or already have a program running and want to pressure-test it, the questions change but the terrain looks the same. […]
Credibility Is the New Originality
I was a guest on Andrew Au’s Chat B2B podcast recently. Andrew asks the best questions. This is the first of several parts of our conversation. Andrew asked me how to protect creativity when efficiency becomes the dominant KPI. My answer was, and is, that credibility is the new originality. Jump to 6:45 to hear […]
Structure Makes Winners
By Catherine Richards Economic pressure will favor organizations that align authority and expertise with measurable outcomes. This article introduces Outcome Architecture, an operating model that explains how organizations convert AI accelerated execution capacity into measurable business outcomes. The term Outcome Architecture describes how authority, expertise, and accountability must be structured when AI dramatically increases execution […]
8 AI Governance Blind Spots Leaders Overlook
Even experienced teams with strong AI guidelines can encounter gaps between policy and daily practice. This post explores eight AI governance blind spots communications leaders are encountering now and mentions a diagnostic worksheet to help you identify where your framework may need reinforcement. Whether you’re drafting your first AI policy or evolving an existing one, […]
An AI Coach’s Guide to Smart Tool Exploration
I have the privilege of mentoring two marketers through the American Marketing Association. One is a graduate student and the other is a college senior. This “Where do I actually start?” framework is one we share with our clients at Expera Consulting in our starter kit. If you’re a student or a professional trying to […]
Glossary of the Top 50+ AI and GenAI Terms Demystified
This glossary decodes the jargon and puts terms and concepts into a marketing context so you can spot hype from value and make smarter decisions. Updated Monthly: We keep this glossary current to help you stay up to date. Glossary of AI Terms Demystified A AI (Artificial Intelligence): AI refers to smart technology that can […]
What Would You Say to the Next Gen of Marketers? AI for Future Marketers
In April, I’ll be in New Orleans for the first time—not for the beignets (though I can’t wait to try those) but to speak on a panel at the American Marketing Association’s collegiate conference. The panel is about AI. The audience consists of over a thousand students from across the world. They are curious, ambitious, […]
“Nobody Has Shared Real Talk About AI Like This” What Students Asked at the AMA Collegiate Conference
Real Talk About AI At the American Marketing Association’s International Collegiate Conference in New Orleans, I joined a panel to discuss AI in marketing. The questions students asked were not surface-level. They were thoughtful and surprising in the best way. One of the questions we got: “Why don’t executives get it? Are they just too […]