If you’re currently hiring or backfilling a role based on a job description that was written as recently as last month, pause for a minute. Consider that you might be hiring for a reality that will no longer exist. In September, Walmart CEO Doug McMillon announced plans to hold their global workforce flat at roughly […]

Even experienced teams with strong AI guidelines can encounter gaps between policy and daily practice. This post explores eight AI governance blind spots communications leaders are encountering now and mentions a diagnostic worksheet to help you identify where your framework may need reinforcement. Whether you’re drafting your first AI policy or evolving an existing one, […]

I have the privilege of mentoring two marketers through the American Marketing Association. One is a graduate student and the other is a college senior. This “Where do I actually start?” framework is one we share with our clients at Expera Consulting in our starter kit. If you’re a student or a professional trying to […]

This glossary decodes the jargon and puts terms and concepts into a marketing context so you can spot hype from value and make smarter decisions. Updated Monthly: We keep this glossary current to help you stay up to date. Glossary of AI Terms Demystified A AI (Artificial Intelligence): AI refers to smart technology that can […]

In April, I’ll be in New Orleans for the first time—not for the beignets (though I can’t wait to try those) but to speak on a panel at the American Marketing Association’s collegiate conference. The panel is about AI. The audience consists of over a thousand students from across the world. They are curious, ambitious, […]

Real Talk About AI At the American Marketing Association’s International Collegiate Conference in New Orleans, I joined a panel to discuss AI in marketing. The questions students asked were not surface-level. They were thoughtful and surprising in the best way. One of the questions we got: “Why don’t executives get it? Are they just too […]

Riding the AI Wave: My Upcoming Session at the Ragan AI Horizons Conference The AI Horizons Conference by Ragan is just around the corner, and I’m thrilled to share that I’ll be speaking on Creativity 2.0: Ride the AI Wave—and Turn Time into Creative Impact. Join me on February 25th at 3:30 PM for a […]

Brand management and search have long enjoyed a steady relationship with clear expectations. That was the old search. Today, AI has changed the status to “It’s Complicated.” At the recent Ragan Communications AI Horizons Conference, Brian Snyder, Global President of Digital at Axicom, brilliantly articulated how technology has transformed search engines into answer engines. As […]

MAICON 2024* was a week-long exploration for those excited about AI’s potential yet wary of the hype. AI promises to amplify our creativity but threatens to make creators obsolete. Or does it? Through keynotes, breakouts, and hallway chats, I searched for others who believe, as I do, that AI isn’t the star of the show. […]

Getting lost in the AI hype is easy. I want to offer you something different: a practical way to become indispensable in 2025. We’re not just talking about keeping up; we’re talking about developing skills that can help make you essential, regardless of how the technology evolves. Many of these skills don’t directly involve using […]