Riding the AI Wave: My Upcoming Session at the Ragan AI Horizons Conference The AI Horizons Conference by Ragan is just around the corner, and I’m thrilled to share that I’ll be speaking on Creativity 2.0: Ride the AI Wave—and Turn Time into Creative Impact. Join me on February 25th at 3:30 PM for a […]

Brand management and search have long enjoyed a steady relationship with clear expectations. That was the old search. Today, AI has changed the status to “It’s Complicated.” At the recent Ragan Communications AI Horizons Conference, Brian Snyder, Global President of Digital at Axicom, brilliantly articulated how technology has transformed search engines into answer engines. As […]

MAICON 2024* was a week-long exploration for those excited about AI’s potential yet wary of the hype. AI promises to amplify our creativity but threatens to make creators obsolete. Or does it? Through keynotes, breakouts, and hallway chats, I searched for others who believe, as I do, that AI isn’t the star of the show. […]

Getting lost in the AI hype is easy. I want to offer you something different: a practical way to become indispensable in 2025. We’re not just talking about keeping up; we’re talking about developing skills that can help make you essential, regardless of how the technology evolves. Many of these skills don’t directly involve using […]

Every organization faces the ongoing challenge of managing risks while meeting its goals. This challenge takes on a new dimension as AI becomes more common in marketing tools and strategies. With the rapid evolution of AI-driven tools, closer scrutiny of these technologies’ ethical implications, privacy concerns, and security vulnerabilities will inevitably follow. Risk-aware marketers and […]

When marketing becomes overly siloed and bureaucratic, it hinders innovation by restricting access to strategic, meaningful work primarily to those with tenure and titles. AI is disrupting these conventions and democratizing opportunity by elevating capabilities over credentials. GenAI automates repetitive tasks, freeing more people up to tap uniquely human strengths like creativity, empathy, curiosity, and […]

Tool-osophy lesson 101: Uncover the differences. As creators, we might view GenAI tools as monochromatic utilities – functional but lacking in distinctive character. However, diving beneath the surface of these tools reveals discernable personalities waiting to be discovered and leveraged. By understanding and harnessing these traits, we can elevate our content creation. Put GenAI tools […]

Enterprises are slow to adopt genAI, despite all the discussion. There are many reasons for this hesitation, including risk, data complexity, ethical concerns, skill shortage, lack of education, limited exposure to tools, and uncertainty around use cases. One of the biggest challenges in that list is figuring out the best way to apply genAI, the […]

In a world where generative AI is now the baseline for production, the human premium has never been higher. Bots handle the automation; you provide the elevation. The AI Truth Teller (formerly The Strategist Blog) has evolved to help you navigate this hyper-automated landscape with a focus on GEO (Generative Engine Optimization) and authentic authority. […]